Impact of Brand Image on Consumer on Clothing Industry Dissertation

partake of Brand Image on Consumer on Clothing Industry - Dissertation display caselysis 25 3.1 Theoretical Framework 25 3.2 Justification of Research Method 28 3.3 Sampling 31 3.4 Data Analysis 32 Chapter 4 Research Findings and Discussion 34 4.1 Background of the Respondents 35 4.2 Impact of Brand Image on Buying Behaviour 37 4.3 Possible outcomes and Results 42 Chapter 5 Conclusions and Recommendations 43 References 46 Bibliography 50 Appendix 51 Chapter 1 Introduction 1.1Problem Formulation Clothing happens to be atomic number 53(a) of the necessities along with food and shelter. However, over the years clothing has been a bit more than just a mere necessity to cover body parts. Clothing has become an integral part of the style line of reasoning and hence a lot of companies flip entered the clothing handicraft making it quite competitive. The clothing chore on global basis includes major players as well as small local players. As a result of the rise in competition trad eing and research has become extremely great to gain competitive advantage. The market research and analysis in clothing industry is mostly interested with the study of consumer behaviour patterns in order to indentify personal needs and also to analyze the perception of the consumers towards different stimuli related to the marketing mix in the form of product, price, place and promotion. One of the most popular topics of market research has been the effect or impact of brand image on consumer behaviour. Researchers round the world shake up tried to analyze factors that mostly influences a buyer of be hasten in a certain fashion. Researchers contain tried to understand whether the customers are willing to pay premium price for branded products the association of stigmatization and consumer perception towards quality. Being the developed economy that they are countries identical U.K., U.S. has seen the presence of the... Clothing happens to be one of the necessities along wit h food and shelter. However, over the years clothing has been a bit more than just a mere necessity to cover body parts. Clothing has become an integral part of the style averment and hence a lot of companies have entered the clothing business making it quite competitive. The clothing business on global basis includes major players as well as small local players. As a result of the rise in competition marketing and research has become extremely outstanding to gain competitive advantage. The market research and analysis in clothing industry is mostly implicated with the study of consumer behaviour patterns in order to indentify personal needs and also to analyze the perception of the consumers towards sundry(a) stimuli related to the marketing mix in the form of product, price, place and promotion. One of the most popular topics of market research has been the effect or impact of brand image on consumer behaviour. Researchers round the world have tried to analyze factors that mos tly influences a buyer of behave in a certain fashion. Researchers have tried to understand whether the customers are willing to pay premium price for branded products the association of branding and consumer perception towards quality. Being the developed economy that they are countries like U.K., U.S. has seen the presence of the plethora of major brands like fast fashion retailers like Zara, H&M, top-shop major sports cum fashion apparel brands like Addias, Puma, Nike, Fila, Fcuk, etcetera