Marketing in Contemporary Context

selling in coetaneous Contexts October 15 2012 From Hong Minh VuStudent ID 1216011To Dr. Amandeep TakharUnit leader of Marketing in Contemporary Contexts There provide be various answers to this question, and it mint be varied in shrewdness and example. From my understanding, I feel that marketing does both. It creates and as well satisfies needinesss of nodes. For establised firms, its essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable wiz.To be able to satisfy the customers needs, the firm consequently tries to understand its customers needs and then assay try to deliver it. On the other hand, new firms or marketing these days also attempt to create needs. By doing so, the customer have a reason to buy the product. The basal reason customers purchase anything is they need it. However if customers have a apprehension that they do non need it, they may not purchase the product. wherefore marketing these days have evolved to create needs for customers.Marketing these days does not only mean existing customers, which have needs but also non existing customers, which have no needs. Creating needs by marketing can mean the excellent usage of promotion activities, from words on a poster to colours on it. It can also mean legal gross revenue techniques by the door to door salesman which can talk their sort to sell you anything. The traditional concept of marketing was only about sales or meeting the current needs of a consumer. But the very(prenominal) cannot be felt, today with the number of firms on the rise in the analogous industry, state and even the same street.Everyone is in a race either to * Capture a customer and satisfy their needs * Create a customer and satisfy their needs. So what If the competitor has already captured the potential customer, thither are many more muckle in the market so far to realize the need which is created but not actually needed. Lets take an example. M ac Books or laptops are such a viridity commodity among students and even school kids irrespective of the fact that it is not sincerely needed. Cant they manage with a desktop at office? But now days companies do more They germinate people and give them eason to buy their products and this is what people might call it creative activity of needs people purchase something when they need it, if they think they do not need the product they may not purchase it. How many people today in Pakistan need I-pod? How many people really need Mobile + Internet + Camera + TV all in one set? Can we call it marketers created their needs? References Parsons, E. and Maclaran. P. (2010), Contemporary issues in Marketing & Consumer Behaviour, Butterworth Heinemann Kotler, P. and Keller, K. (2012), Marketing Management, Pearson Education