Nestle vs Dutchlady Essay

approach already equal in Malaysia trade, now we would like to make an synopsis about the Nestle harvest- quantify in Taman Koperasi Cuepacs ,Kajang Selangor, whether customer ar satisfaction with Nestle harvesting or customer prefer with other brand like Dutch Lady. From that, Nestle can make some improvement for their product gentle wind to expand their business strategy and fulfill the customers satisfaction. 1. neutral 1. To whap how well known of Nestle product in Kajang Selangor. 2. To know why people choose Nestle product to compare it with Dutch lady Product 3.Chefs were asked to discuss their requirements. The results showed that consumers were saying fresh is best. However, the chefs consume was slightly different in terms of My customers would like everything to be do from scratch (i. e. made from basic raw ingredients), but I applyt have the time and money to do this. The look into revealed that the foodstuff was divided into a number of segments. A segment is a crash of an overall market made up of customers with similar characteristics. Chefs fitted into four of import segments The search showed a sizeable demand for Segment 3 a target for Maggie A Natural Choice products.Brand overture the seek defined a proposition for developing the new brand. This new proposition was to create a product with more natural qualities for chefs who account to enrapture who want their cooking to be as fresh tasting as possible. Natural qualities would be defined in terms of taste, smell, look and texture. signal market Maggie A Natural Choice target was to be chefs who aim to please. Their prime aim is to provide delicious, wholesome foods that customers enjoy. These chefs enjoy their resolve and have a pride in the satisfaction they give customers.They are not in business just to make money. Brand breathing in Maggi A Natural Choice combines the goodness and taste of real ingredients with time and cost saving. http//businesscasestudies. co. uk/nestle/nutrition-health-wellness-new-product-development-at-nestle/market-research. htmlixzz1rRQlFtbi From the literature review above, previous research about the satisfaction about nestle brand which is Maggie. From this research, Maggie is a famed food for a long time ago, but now, people in UK said, the product had come to be seen as uninteresting and old make due to its dehydrated format and flavor.From that, we can know, is that, customer are cheery with the Nestle brand or not, if customer are no slaked with the Nestle brand, Nestle need to make some improvement to their product in term of flavor or packaging. In this research, the researcher shows that, there have 4 segments, which is, a target for Maggie, Brand proposition, Target market and, Brand ambition.Questionnaire is a document that is used to guide what questions are to be asked respondents and in what order, sometimes totals the alternative responses that are acceptable. In addition , list of a research or survey questions asked to respondents, and designed to extract particular(prenominal) information. It serves four basic purposes to collect the appropriate data, make data comparable and amenable to analysis, minimize bias in formulating and asking question, and to make questions lovable and varied. This is the right way to ask people outside to answer the questionnaire to be given to the respondents.The advantages of questionnaire * Cost effective Questionnaires are cost effective compared the research methods using interviews or data mining. The questionnaire could be distributed to a larger cosmos over a shorter period of time. This is especially true for sample populations that share a large geographic area. The questionnaires can be mailed or delivered electronically. Personal interviews take time and mistakes can be made during the analysis of the data due to individual interpretation. Questionnaires can be sent rachis anonymously and this will allow more respondents to reply.