Case Study of Dongtam Group

Dong tammy Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide scatter system through many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a billet plan for the business in Switzerland. This report will mull the entrance feasibility of the new merchandise including the attractiveness of Swiss tiles commercialise, the local business operational environment analysis, global competing abridgment and three years financial plan for Dong tammy enter the market to maximize the potential success of DTG in this market. The Switzerland is known as competitive economic in the creative activity since the stable and develop economy over time (Euromonitor transnational 2010). This creates a great opportunity for DTG enter to this market. Also, there atomic number 18 wide ranges of factors that attract companys exporting their produ cts. Firstly, with the political incentives, DTG can begin its new business with less gravid requirement compare with some other countries.

Secondly, even Switzerland is land time country; there is a significant development of control chain system with reliable third party logistics firms which visualise the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction depreciate is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 years of operation if the market is! potential for long-term development. The first store will be located in Bern which is the capital of Switzerland, after that, the statistical distribution system will be expanded to other neighbor cities. Besides, for competing not only from the local firms but overly from the multinational competitors such as Porcelanosa and Iris, international set and discount, allowance pricing for different...If you want to get a full essay, ready it on our website: OrderCustomPaper.com

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